The word "er" in Icelandic means "is" or "to be", 

and it has a definite citation to the present moment.

 

We are the conjurers of our lives and in constant  creation of our destiny, our memories and aspirations. We create our identity and most often create illusions of ourselves.

In our pursuit of identity and individuality, we keep adding hoaxes to our collection, creating conflict and disparity within ourselves.

 

Though life can only be understood backwards 

as we live it forwards, we must not be inclined to lose track of the present, this moment right here, where all magic happens, right.. 3,2,1, now.